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Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence. As a digital marketing strategy, SMO focuses on creating content that attracts attention and encourages readers to share it with their social networks.

A key element of SMO is social networking, which involves the active participation of users in sharing content with their social network. This can be achieved by incorporating social media buttons into website content, encouraging users to share content on their personal profiles or pages, or providing opportunities for users to interact with each other (for example, through comments or forums).

Another important element of SMO is search engine optimization (SEO). SEO is the process of optimizing web content for search engines, with the goal of earning higher search engine rankings and increased web traffic. When combined with social media activity, SEO can be an effective way to increase visibility and reach.

SMO can be a valuable part of any digital marketing strategy. By actively participating in social media networks and incorporating SEO into website content, businesses can reach a larger audience, build brand awareness, and create opportunities for lead generation.