People Also Search For: A Complete SEO Strategy in 2025

People Also Search For: A Complete SEO Strategy in 2025

Introduction

If you have searched for anything on Google, you might have noticed a small box appearing below the clicked result when you go back to the search page. This box often shows related queries under the label “People Also Search For” (PASF).

This feature is not just helpful for users but also a goldmine for SEO experts. It gives insights into what else users want to know, which keywords they use, and how search intent works. In 2025, when search algorithms are smarter than ever, optimizing for PASF has become one of the most effective strategies to improve visibility, traffic, and conversions.

In this blog, we will discuss what PASF means, its importance, how to use it in SEO, tools, challenges, strategies, and future trends.

What is “People Also Search For” in Google?

 

Definition of PASF

The “People Also Search For” feature is a list of related search queries that appear when a user clicks on a result and then returns to the search results page.

 

How It Appears in SERPs

• It is usually displayed as a box with clickable related queries.

• Available on both desktop and mobile searches.

• Queries are based on Google’s AI, user intent, and search patterns.

 

PASF vs Related Searches

• Related Searches appear at the bottom of the page.

• PASF appears within SERPs when a user bounces back.

• PASF is intent-driven, while Related Searches are topic-driven.

Why “People Also Search For” Matters in SEO (2025)

Understanding Searcher Intent

PASF gives direct insights into what else your audience is looking for, helping marketers create content that answers secondary and hidden questions.

Improving User Experience

If your content already covers PASF keywords, users are less likely to bounce back and more likely to stay longer on your site.

Boosting Organic Rankings

Google rewards comprehensive content. Covering PASF queries helps build topical authority, which is a strong SEO ranking signal in 2025.

 

Search Intent and Keyword Analysis

Types of Search Intents

1. Informational - Searching for knowledge.

2. Navigational - Searching for a particular website or brand.

3. Commercial - Searching to compare options.

4. Transactional - Searching with the intent to perform an action (buy/subscribe).

 

How PASF Helps in Keyword Analysis

•    Hides the opportunity behind informational queries.

•    Provides lead into the long-tail commercial queries.

•    Close gaps from what users type to what they want to type.

SEO Strategy: Using PASF for Growth

Adding PASF Keywords to Blogs & Articles

• Use PASF queries as H2/H3 headings.
• Answer them concisely in your content.

Optimizing FAQs with PASF Suggestions

• Turn PASF queries into an FAQ schema.
• Helps with voice search optimization.

Building Topic Clusters

• Create a pillar page and add PASF-based subtopics as cluster blogs.

 

Example:

If your main keyword is “Digital Marketing Strategy”, PASF may show queries like “What are the 7 types of digital marketing?” or “Best tools for digital marketing”. Adding these to your blog boosts engagement and rankings.

Related Keywords Identification with PASF

Discovering Long-tail Keywords

PASF often reveals long-tail queries that keyword tools may miss.

Tools to Analyze Related Searches

• Google Search Console
• SEMrush
• Ahrefs
• AnswerThePublic

Building Semantic Relevance

By answering PASF queries, your content becomes semantically strong and signals Google that your page is a complete resource.

User Behavior Insights through PASF

Understanding Audience Needs

PASF reflects what users couldn’t find in the first result. That means it shows content gaps.

Improving Bounce Rate & CTR

By including PASF queries in your content, users find all answers on your page, reducing bounce rate.

Content Adaptation

If a PASF keyword appears frequently, it means users want deeper content—time to expand your blog.

Practical Strategy to Implement PASF in 2025

Step-by-step Process

1. Search your main keyword.
2. Note down all PASF queries.
3. Categorize them (intent-based).
4. Add them as subheadings in your blog.
5. Optimize with FAQ schema.

Optimizing Blogs, Landing Pages, Product Pages

• Blogs → add PASF as subtopics.
• Landing pages → address PASF FAQs.
• Product pages → add PASF in Q&A format.

Content Personalization

Personalize content based on PASF insights to build stronger engagement.

Tools & Tracking for PASF Optimization

Google Search Console

Shows which queries users search after visiting your site.

SEMrush & Ahrefs

Helps find PASF variations and keyword difficulty.

SERP Analysis Tools

Tools like Keyword Insights or AlsoAsked help map PASF queries.

Challenges of Using PASF in SEO

Constantly Changing Queries

Since PASF operates in real-time, consistency is difficult.

High Competition on Broad Terms

Practically all varieties of domains target the PASF queries, making it nearly impossible to stand out.

Relevance & Intent Mismatch

At times, the PASF does not exactly fit your business.

 

Solution

·         Focus on long-tail queries.

·         Mix PASF with brand keywords.

Advanced Tips to Leverage PASF in 2025

Voice Search & PASF

Voice queries often match PASF patterns like “How to…”.

Mobile-first Indexing Impact

Mobile SERPs show more PASF suggestions, so optimizing for mobile is crucial.

AI & Machine Learning in PASF

AI tools like Google Gemini and ChatGPT are influencing how users search → PASF is becoming smarter and more predictive.

The Future of PASF: Where SEO Goes There

Google MAY EVOLVE PASF

·         More personalized queries.

·         With Google Discover and AI snapshots interspersed in between.

And the Role of AI Search-

-The future of SEO will rely on contextual search; a PASF would be a bridge to cross there.

Business owners can use PASF for the following purposes:

·         To find buyer-intent queries, e.g., "Best SEO agency for PASF optimization."

·         To create landing pages for PASF.

·         If you look at it from the view of Couriers24x7 (a medicine courier service), PASF keywords like "Can I send medicines to UK legally?" would be developed into blogs that convert readers into customers.

👉 Need to enhance SEO rankings in 2025? Get the expert backing and commence using PASF keywords now.

Conclusion

The “People Also Search For” feature is more than just a set of related searches—it’s a map to user intent, keyword expansion, and better engagement. By including PASF queries in your content, you build EEAT authority, improve SEO rankings, reduce bounce rate, and drive more conversions.

In 2025, the competition is only going to get tougher. The websites that understand PASF and use it smartly will lead the race.

 

FAQ - Frequently Asked Questions

 

Q1. What does “People Also Search For” mean in Google?

A. “People Also Search For” (PASF) is a Google SERP feature that shows related queries when a user clicks on a search result and then returns to the results page. It helps users explore connected topics and gives marketers valuable keyword insights.

 

Q2. How does PASF differ from Related Searches?

 

A. PASF appears when a user has bounced or returned from a particular search result; hence, PASF is more intent-driven as opposed to Related Searches being topical in nature and appear at the bottom of a search page.

 

Q3. What makes PASF important for SEO in 2025?

 

A. PASF can distill hidden intentions of the user, long-tail keywords, and topic authority opportunities to an SEO practitioner. With 2025 seeing EEAT and intent-based ranking with Google, PASF optimization has the potential to rule the roost.

 

Q4. How can I use PASF keywords in my SEO strategy?

A. You can:

• Add PASF queries as subheadings (H2/H3) in blogs.
• Turn them into an FAQ schema.
• Build topic clusters using PASF suggestions.
• Use them for content expansion and reducing bounce rate.

 

Q5. Which tools can help track PASF keywords?

A. Tools like Google Search Console, SEMrush, Ahrefs, Ubersuggest, and AlsoAsked can help analyze PASF queries and optimize your content strategy.

 

Q6. Can PASF improve conversions for businesses?

A. Yes. By targeting PASF keywords with commercial and transactional intent, businesses can attract ready-to-convert users. For example, PASF queries like “Best SEO agency for PASF optimization” can directly lead to client acquisition.

 

Q7. What challenges come with using PASF in SEO?

A. The main challenges are:

• Constantly changing queries
• High competition for broad terms
• Intent mismatch
  But with long-tail focus, regular tracking, and smart content strategy, these challenges can be managed.